An effective marketing strategy for your audiology practice can work wonders if it’s created to be impactful, original and able to evolve with your brand.
With that in mind, here are five ways to effectively market your audiology practice and showcase how you stand out from the competition.
1. Google Ads
Google ads are advertisements offered through Google that allow you to pay for specific targeting for your business. With over 5.6 billion Google searches a day, if a business plays their cards right, they can get some massive reach and website traffic.
The key to an impactful Google ad is the keywords. You don’t want to choose too many but just enough so your business is one of the top choices when those words are searched. Consider location tags, name tags and topic tags. For example, an audiology practice in New York City could use #newyorkcity, #audiology and #practicename.
Referrals are on another level when it comes to increased return of investment, website traffic and sales. They’re so powerful because they don’t come from you but from people you’ve made really happy by doing your job.
Getting referrals is simple: Delight every customer and then ask them to tell their friends about it.
Better yet, utilize your branded website and have a page where people can leave reviews of your work. That way when people search for you, they can look at those and feel more assured you’re one of the best practices out there.
3. Social Media
Let’s face it, nowadays your business has to have some sort of social media presence or your reach is going to be subpar compared to other practices that are active.
You don’t have to have a presence on every platform. A simple Facebook page will do the trick. But you have to have something.
With more than 3 billion people a month using social media, those numbers will just keep growing. It’s a great way to snag new customers through testimonials, bright and inviting pictures, and funny stories about your practice.
Combine your branded website with a powerful blog, and you’ve got a dynamic duo sure to bring in new customers.
A blog is a chance for your practice to showcase its expertise on everything audiology. You can write about different things in your topic area, use impactful headlines and keywords, and get more website traffic this way.
Here’s one idea for blogging: Once a week, have a practitioner in your office write a piece, whether that be a personal introduction, a story, or tips and tricks about something in the field. This makes your blog more personalized and shows people you know how to walk the walk and talk the talk.
5. Contests and Giveaways
Contests and giveaways are a great way to boost customer engagement. The best part: They can incorporate word of mouth, your website and your social media platforms.
For your contests and giveaways, you can give away basically anything from practice swag such as cups or pens to movie tickets.
A great way to stay connected to your community is to work with a local business to get a free dinner or free tickets to something. Then when you do the giveaway, tag that business. This is a great way to gain connections and showcase you know about the area you practice in and genuinely take interest in the community.
Here at Ear Gear, we guarantee that with these effective ways to market your audiology practice, you have the opportunity to gain more customers, spread your brand and get people talking about why your practice is the best one out there.